User Experience (UX) research is a crucial aspect of designing and improving products, websites, applications, or services with the goal of delivering a positive and satisfying experience to users. UX research involves the systematic investigation and analysis of user behaviors, needs, preferences, and pain points to inform design decisions. Its primary aim is to ensure that the end product aligns with user expectations and provides a seamless, enjoyable, and effective user experience.
Here are key aspects of UX research: Continue reading “What is ux research”